"HOW DID YOU COME UP WITH THE IDEA?"
I’ve been asked this question almost every day since 2013 when I started working on what SHHHOWERCAP could be. And, while the development story is a bit long. The answer to the question is simple. I wanted something that didn’t exist. So, I set out to create it.
Like most women, I wasn’t washing my hair every day. I just wasn’t. It didn’t matter if it was because I was trying to stretch another day out of a blowout or simply that I didn’t have time to wash and style before running to an early morning meeting. I also knew from blogs and magazines that it was healthiest to cut down on shampoos and avoid heat styling as much as possible. Basically, it was just easier and I believe that dry shampoo exists for a reason.